Your New Luxury
We just made beauty easy. With unparalleled access to the best in beauty science and product development roots that go back generations, we know how to make luxury products without breaking the bank. Our formula is simple: leading science, superior ingredients, real claims. Every time.
We’re here to pull back the curtain on the beauty industry.
From innovation to expertise to value, we’re giving you access to everything beauty insiders have kept secret for years. A few things to know about us:
A word about
Even though our products are considered "clean" by all industry standards, we choose not to use the Clean Beauty label because its unregulated and often confusing. Instead, we believe in disclosing the information that you need to know. We show the exact percentage of all active ingredients in each product, as well as the source (Natural Origin or Synthetic) for every single ingredient. It's our goal to make for more informed purchasers, every time.