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Our unparalleled relationships, cultivated over four generations in the industry, means that we create a completely unique network of experts for every single product.
Working behind the scenes of the industry taught us that it was possible to do better, by reimagining the way products are traditionally created.
Experts at the forefront
In beauty, there is a big gap between the people who make the products and the brands that sell them. Our product development team has been making products for more than 3 generations. There is no middleman in our process, we bring your the best in beauty straight from the source.
Our manufacturing advantage means you're getting:
- Best in category formulations.
- World class, sustainable packaging, all at a fraction of the price.
- We're democratizing the luxury beauty experience.
Global leaders in innovation
Our relationships span the global beauty world, giving us access to technology usually reserved for the beauty behemoths. We work directly with chemists, engineers, and production masters from Australia to Switzerland, South Korea to Italy, to create award-winning products unlike anything in your medicine cabinet.
A routine you can stick with
When the ingredients work hard, you don’t have to. Our hybrid products deliver high-maintenance results without exploding your routine with too many products. So you can expect more (and do less).