Who we are
We both grew up on skincare. For Charlie, we mean that in the literal sense: His parents have been making skincare and cosmetics for other brands for 30 years, like his grandfather before that. Beauty was dinner table conversation in the Denton household. Factory visits and formulas went hand in hand with family vacations. Charlie grew up knowing that anyone can find ingredients, but the best formulators are what separates the good products from the great.
Tracy spiritually grew up on skincare. Plagued with a whole gamut of skin issues from a young age, she became obsessive about finding out the “secrets” to great skin. As sizing up beauty brands became part of her professional life too, her obsessive desperation gave way to a more pessimistic skepticism. In a sea of so many beauty brands, she found herself feeling like marketing and the hype were at odds with the customer’s best interests. Even in her behind the scenes view, she couldn’t seem to separate the noise from the facts.
When we were introduced by a mutual friend in 2018, we had one common belief -- that the ‘secrets’ to great product shouldn’t be a mystery to the people who are buying them. We wanted to pull back the curtain on the industry and make better products, better conversation and a better beauty future.
Backed by 3 generations of product developers, we use the highest level of beauty scientists and the best ingredients from around the globe to formulate our products. Unlike brands of the past, we don't view our resources as secrets. We view them as benefits for you.
We don't ever think you should have to take our word for it. For everything from ingredients type to concentrations of active ingredients, we give you all the information necessary to back up our claims.