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Demystifying Beauty
The skincare industry functions on a system of insiders and outsiders. The people on the inside benefit and profit with crazy margins, and the consumer loses out with fuzzy information and purposeful opacity. We are flipping the old formula on its head. Our promise is the very best-in-class formulations at a fair price, made possible by trading outrageous marketing claims for real formulation transparency that builds trust and delivers results.
Transparency
Full Formula Visibility
By sharing the full concentration of key ingredients in every product, you can understand exactly what level of active ingredients you're getting every time.
Are your formulas clean?
Our NO/S System
The label Clean is an unregulated, non-standard term created by marketers for marketing purposes.
While our formulas are considered clean by even the most rigorous standards, we don't believe in perpetuating a label that can't be relied on across the industry.
We created the NO/S labeling system to help you get more from reading a label - and show you what is actually in the product vs 'free from' lists and fear based marketing tactics.
We use NO/S to express the high-level amounts of naturally derived and synthetic ingredients in each product so you can see the whole picture.
Powerful Hero Ingredients
Highly concentrated components with low use levels. A little goes a long way.
Access to the World's Best Labs
Our unique supply chain advantage allows us one-of-a-kind access to the most innovative and renowned labs from around the globe.
Custom Developed Treatments
We build each formula from the ground up to serve your skin, which is a full 180 from the standard procedure of 'adding marketing claims' to base formulas.
Transparency
Pricing we're not afraid to show you
It's no secret anymore that luxury beauty brands and stores employ 8x - 10x+ product mark ups that translate into huge profits for them. We're changing that model because you deserve better.
What are you really paying for?
We are always going to deliver the highest quality product for the lowest possible price.
We have the supply chain expertise of a large organization, but instead of pocketing the profits we pass them on to you.
This means you are getting $150+ product for a fraction of the price.
Transparency
Tangible Sustainability
Sustainability is a moving target. We are always looking for ways to improve our practices as we scale and learn. The current area in which we can have the largest impact is our primary and secondary packaging. Our fundamental ideology around plan for Isla's sustainability roadmap is to optimize the philosophy of Reduce, Reuse, Recycle.
IslaWorld Initiative
The IslaWorld Initiative is a pledge of $1 of our share of every purchase to a climate or community focused organization. Read about our current partner, Clean Air Task Force, Below.
Currently Donating To
For the remainder of 2021, The IslaWorld Initiative is partnering with The Clean Air Task Force. Their mission is to lead the way to an affordable, zero carbon energy system by advocating for pragmatic policies, new business strategies and advanced technologies.